Growth marketing strategy / analytics / retention
I lead, advise and scale businesses through acquisition and retention strategies utilising marketing, data science and user journey optimisation.
Selected experience
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About
I've helped Square, Burberry, Topshop and Reiss grow by acquiring new customers, increasing retention, reducing costs and maximising profits. I focus on building growth loops through paid and organic marketing and user journey optimisation. I identify bottlenecks with advanced marketing analytics and iterative optimisation through experimentation.
How I work
My work is about finding the real constraint, choosing the channels that can plausibly move it, and building a plan that can survive contact with actual customers.
To ensure success, I begin by developing a targeting strategy for your unique audience and offering. This means identifying your ideal customer and the channels through which they are most likely to be reached. From there, I work with you to determine the ideal channel mix and budget allocation, taking into account your business goals and resources.
Next, I focus on developing an individual channel and omnichannel strategy that is tailored to your business. This includes channels such as social media, email marketing and search engine optimisation, as well as integrating growth loops into your product to drive user acquisition and retention.
I also specialise in product-led growth strategies, which involve leveraging your product as a key driver of growth. This may include implementing referral programmes, gamification features or other growth-focused product features.
Finally, I work with you to develop a customer-centric messaging strategy that resonates with your target audience and aligns with your growth goals. By incorporating these elements into your growth strategy, I can help you achieve sustainable, long-term growth for your business.
Ready to grow?